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Monday, August 15, 2011

The losers’ fun

今天发现Be stupid这个文案diesel至今还在用,感觉都已经八百年了。

对这个广告感觉一直很好,其中印象最深的一句是 「Smart may have the brains, but stupid has the balls」,换做中文凑是说「聪明人或许有脑子,可傻逼们有的是胆」。

之所以觉得这个文案很好,因为自打高中毕业起,我就知道自己是一个不折不扣的傻逼。回忆起当时感觉和情绪,现在都觉得很复杂。可惜更不幸的是,后来我还知道了「这个世界上还有更多比我更过分的傻逼」,以及「其实这个世界就是有大多数傻逼构建的」这样无比悲怆的事实。

傻逼,即stupid,比fool念起来更容易押韵,比loser看起来少了价值批判。用中文来分析和YY的话,会延伸出很多四个字的词,如适者生存,大浪淘沙,成王败寇等。

作为一个傻逼的好处是,我知道了自己永远都不会孤单。这一点很重要,因为我知道我不会因为这个原因而做出更傻的比决定了。

如果你也觉得这个文案还有点意思,推荐看一下communitycougar town这样一群loser开会式的美剧。

贴上diesel的完整文案以资鼓励。
Like balloons, we are filled with hopes and dreams
But. Over time a single sentence creeps into our lives

Don’t be stupid.

It’s the crusher of possibility.
It’s the world’s greatest deflator.

The world is full of smart people.
Doing all kind of smart things...
That’s smart.

Well,
We‘re with stupid.

Stupid is the relentless pursuit of a regret free life.
Smart may have the brains...
But stupid has the balls.

The smart might recognize
Things for how they are.
The stupid see things for how they could be.

Smart critiques.
Stupid creates.

The fact is
If we didn’t have stupid thoughts
We’d have no interesting thoughts at all

Smart may have the plans...
But stupid has the stories.

Smart may have the authority
But stupid has one hell of a hangover

It’s not smart to take risks...
It’s stupid.

To be stupid
Is to be brave

The stupid isn’t afraid to fail.
The stupid know there are worse things than failure...
Like not even trying.

Smart had one good idea,
And that idea was stupid.

You can’t outsmart stupid.
So don’t even try.

Remember
Only stupid can be truly
Brilliant

So,
BE STUPID

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